Social networking sites are becoming more popular nowadays. On average 80% of people on the planet with access to the internet are social media users. The ratio is expected to grow in near the future.
Gone are the days when social networking sites were a tool to get connected with friends and relatives and improve social connections. Over time, social media sites have evolved into a great tool for marketing.
The social media sites including Facebook, Instagram, and YouTube hold a large number of users worldwide, which makes them ideal marketing platforms. Companies and brands are now using social media sites for promoting their products and services to gain popularity overnight.