What has changed in terms of social media marketing trends?
has made its mark among the marketers and it has proven its worth through the
time. Social media platforms have now become great tools to advertise and
market products and services. They are also useful for the marketers and make
them able to reach out as many people as they can and convert them into
customers. Being a great tool, social media marketing also requires the
marketers to keep up with the latest trends of social media be it technical or
social to ensure they are reaching out to all the chances present to them.
marketers need to be future proof in terms of social media marketing strategy
as generally the trends of social media changes very quickly and one must
understand and review what is working for you and what is not. It could help to
get the best possible results.
time there have been so many changes in trends of social media for good. Some
trends might affect the future of social media marketing. Following are the
trends that have changed by the time over social media. One must learn about
these trends and try to get best out of it.
influencer: The influencer marketing on social media has become instantly
popular. As per Google trends this method of marketing has beaten the print
marketing in regards of popularity. Influencers are someone who have millions
of followers and are able to influence their audience and associate with the
brands. Social media influencers are paid by the brand to promote their
products or services to their followers. Today many brands are looking these
types of social media influencers in order to connect with their targeted
and AI: Chatbot is the latest trend on social media. It has become so easy for
people to connect with the brand through social media. The brands need to take
action to the queries as quickly as possible. At time it could be difficult for
a human to reply immediately and that is where Chatbots come to save brands in
on the other hand is the future of marketing on social media you can interact
with the customer through it. AI powered Chatbots are being used on Facebook
messenger by many brands in order for promotion as well as resolving issues of
content: This is a kind of content which is there for a short period of time
and will disappear after that. For example, the Instagram and Snap chat
stories. Today people pay attention to
short things and it has also changed the content. That is why stories format like
content has gain popularity. These contents are short, engage the customers and
also addictive in a certain way because people can scroll hours to go through
your stories one after another.
have become aware that this trend will continue to get them the advantage and
as per reports more than 60 percent of marketers have taken Instagram stories
in their marketing strategy or planning.
through social media: While the social media has been used to get the
engagement and drive sales now it has become a strong trend. Today brands have
got enough tools which are required to promote their products on social media
to drive the sales.
advanced tool to track such as Facebook Pixel makes it possible to know about
the buyer’s journey. Though it is important to post good content regularly to
get the best benefits of social media marketing. Using such tools means the
brands are also able to monitor social mentions and engage with their audience.
It helps them to increase their sales.
to the reports more than 50 percent of the people have bought the product which
they found on social media. Facebook is the leading platform to discover the
product. What it means that brands can promote their products on social media
and give a boost and get consistent sales.
of the groups: The groups on Facebook are now less with new features like live
videos, story update and participation as a business page. The algorithm
changes in Facebook have make the groups a go to place to connect with the
audience. The good thing with the groups is you not only get the feedback about
your products but you can also generate more engagement.
videos: This is far more popular trend in social media today. The live videos
came in existence first in 2008 on you tube and in 2016 on Facebook. Today you can
find this feature at Instagram also.
study suggests that almost 95 percent of the marketers were planning to add
live videos in their social media marketing campaign. There are end number of
things that can be done through live videos launching a new product is one of
them. Live video is also a great way to demonstrate your products. This way
helps the audience to get familiar with the products and the brands.